8 Tips To Create An Attractive Trade Show Booth

1. First impressions are everything Studies have shown that first impressions have a high correlation with the long-term status of a relationship. In a trade show, you only have a few seconds before a prospect makes a decision to approach or walk past …

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Trade Shows

Top 5 Ways Exhibitions Can Reduce Their Environmental Footprint

Trade shows, and the events industry at large, do not have the best reputation when it comes to sustainability. The waste that accumulates, particularly at large events, can rise to huge sums. However, with more and more consumers becoming environmenta …

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Trade Shows

Top 9 Ways To Attract Visitors To Your Exhibition Stand

A trade show is like a battlefield. You are competing with hundreds of other exhibitors for the attendees’ attention. You are being compared with other exhibitors on who has a better product and service based on how your stand looks, how your staff com …

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Trade Shows

Top 8 Trade Show Mistakes To Avoid

Planning for a trade show can be hectic. It requires a lot of time and money. You need to think about things such as the size of your booth space, the booth location, budget, graphic design, brochures, and staffing. Here are the top 8 trade show mistak …

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Trade Shows

How To Choose Which Trade Shows To Exhibit At

Types of trade shows Types of attendees Budget The reputation of the trade show 1. Types of trade shows There are two types of trade shows: Consumer trade shows – These type of trade shows are mostly B2C trade shows. Their attendees and exhibitors are …

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Trade Shows

The 4 Types of Trade Show Booths

The types of exhibition stands covered in this post are: Inline booth Corner booth Peninsula booth Island booth 1. Inline booth Inline booths are the most common booths in a trade show. Inline booths are also referred to as linear or row booths. An inl …

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Trade Shows

The 5 Types of Trade Show Attendees

The five types of trade show attendees covered in this post: The Tire Kickers The Freeloaders The Gatherers The Spy The Buyer 1. The Tire Kickers These people are your equivalent to your window shoppers in retail. Most of the time, these tire kickers j …

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Trade Shows

Pros and Cons of Modular Exhibition Stands

Pros Cons No tools required No specialist or tools required to setup which saves you time and on labour costs. Some systems might be complicated to setup Most modular display systems come with many moving parts which makes them complicated and generall …

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Trade Shows

8 Advantages of TRIGA® Modular Exhibition Stands

The 8 advantages of TRIGA® modular stands are: Fast and simple to setup. No tools required. Save on transportation costs Looks professional Adapt to different booth sizes Minimal maintenance costs Sustainable and reusable A long-term cost-effective sol …

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Trade Shows

The 6 Types of Banner Stands for Trade Shows

The six types of banner stands covered in this post are: Pull up banner X banner Fabric banner stand TRIGA banner stand Wavelight tower Bubble display stand 1. Pull Up Banners The pull up banner is the most popular banner stand option. It is fast and s …

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Trade Shows

Top 3 Trends For Trade Show Organisers

The three trade show trends covered in this post are: Personalisation via matching algorithms Tracking the movement of traffic around the show Live video streaming to remote participants Trend 1: Personalisation via matching algorithms One of the bigge …

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Trade Shows

How this client saved $30,000 with buying TRIGA instead of hiring

How this client saved $20,000 to $30,000 every year with buying TRIGA instead of hiring The client wanted to create an Innovation Hub where exhibitors could demonstrate and showcase their new products, ideas, and services. Each exhibitor would have the …

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