Top 9 Pull Up Banner Ideas and Use Cases

Pull up banners are easy to move, transport and set up making them perfect for use in temporary marketing campaigns such as trade shows, conferences and pop up stores. The graphic can also be replaced (eventhough in most cases it is cheaper and more convenient for you to buy a new pull up banner), and this allows the frames to be used over and over again. Our clients have used pull up banners for many different uses in their industries. Here are the top 9 uses cases for pull up banners.

1. Trade Shows

Shell Scheme Booth by Spark Group

Shell Scheme Booth by Spark Group

Pull up banners are most commonly used in trade shows together with their exhibition stands. Pull up banners are also used by trade show organisers to promote the show as a whole. These pull up banners are placed at locations around the venue to direct visitors to the exhibition hall.

2. Presentations

Pull Up Banner in a Western Sydney University presentation

Pull Up Banner in a Western Sydney University presentation

During a presentation, pull up banners are often placed on the sides of the stage or beside the presentation speaker to promote the event as a whole. This helps build awareness for the event when the recording of the presentation is uploaded and watched on Youtube, and the company’s website.

3. Point of Sale

Pull up banners are ideal to be used at the point of sale because of their small footprint, lightweight nature to be easily moved around, and affordability which is important for retailers with multi-store locations. These displays are also positioned perfectly at the eye-level of a shopper which allows it to grab the maximum attention of any shopper who walks past it.

4. Auto Dealerships

Pull up banner in Mercedes car dealership

Pull up banner in Mercedes car dealership by Adderonline

Pull up banners can also be used in auto dealerships to promote a new car on sale. Auto dealers have also used pull up banners as point of sale displays and placed them beside each model in the showroom to provide more information about the car. When you compare the price of a pull up banner and the value of the average car, the pull up banner provides immense value and a great return on your marketing budget.

5. Retail Storefront

Pull up banner in front of an ORLY retail store

Pull up banner in front of an ORLY retail store. Source: Above All Advertising

In shopping centres, pull up banners can be placed at doorways to grab the attention of shoppers. The pull up banner can be used to promote a specific product or a time-limited offer. After shopping centre hours, these pull up banners can be easily rolled down and packed away.

Pull up banners used in a retail setting are often complimented with window decals for more impact.

6. Corporate Events

A row of pull up banners at a conference

A row of pull up banners at a conference

In a corporate event, pull up banners are usually placed at the entrance of the event to welcome attendees. In larger events, pull up banners have also been used to categorise each section of the event and also used as directional signage.

7. Media Backdrops

Pull up banner used as a media wall

Pull up banner used as a media wall

Pull up banners have also been used as media walls.

However, pull up banners aren’t as popular as media walls compared to a Straightline Wall or Pop Up Display because they are much harder to transport. For example, a 6m pull up banner requires a 6m length vehicle to transport. To give you some perspective on transporting it, a Toyota Camry’s body length is 2.8m. So you won’t be able to transport it in your average car. You’d need a truck that is at least 6m in length.

A Straightline Wall or Pop Up Display is much easier to transport because the frame can be packed down into smaller components.

Here is an example of a Pop Up Display paired with two pull up banner for a press conference.

Media wall and pull up banner at a press conference

Media wall and pull up banner at a press conference

8. Reception

Xero Pull Up Banner in reception area

Xero Pull Up Banner in the reception area

For companies who have customers frequently visiting their offices such as a real estate agent or a lawyer, pull up banners have been used in the reception area.

9. Pop Up Shops

Wolf Blass pop up shop with two pull up banners

Wolf Blass pop up shop with two pull up banners

Pop up shops are another popular use case for pull up banners. These campaigns are generally temporary in nature which is suitable for pull up banners. Every start of a day, the pull up banner can be easily rolled up and set up in minutes and at the end of the day, it can be rolled down and packed away without too much effort.

Summary

The 9 use cases covered in this post are:

  1. Trade shows
  2. Presentations
  3. Point of sale
  4. Auto dealerships
  5. Retail storefront
  6. Corporate events
  7. Media backdrops
  8. Reception
  9. Pop up shops

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