Top 8 Promotional Flag Ideas and Use Cases

Flags are excellent marketing tools when it comes to increasing your organisation’s brand awareness and with your top of the funnel campaigns. Unlike most marketing tools such as TV advertisements, flags are a one-time cost that continues to promote your brand without any recurring cost.

Here are 8 promotional flag ideas and use cases.

1. Real Estate

Custom flags on flag poles to promote lands for sale.

Custom flags on flag poles to promote lands for sale.

Flags are excellent as a real estate marketing tool because selling real estate is very location-oriented and flags are great at promoting a specific location. Flags will help you get your message out to people driving by in their cars, and they are also sturdy enough to cope with the elements such as wind.

2. Festivals

Feather flags in Royal Melbourne Show

Feather flags in Sydney Royal Easter Show

Flags are excellent at promoting a festival because they can be placed outdoors in relatively high wind conditions. When used in the festival grounds, their wavelike motion in the wind also adds a positive vibe during the event.

Portable flags such as feather flags and teardrop flags can be placed on the lawn with a spike base or on a flat concrete ground with a cross base.

3. Open Day Events

Feather flags in a University of Melbourne open day event.

Feather flags in a University of Melbourne open day event.

During university open days, a huge influx of students and parents visit the university to get a feel and experience the university first-hand. It is similar to a festival or sporting event.

Feather flags act as a marketing display for the open day as well as directional signage for the people attending it because there will be a handful of visitors who are foreigners and are visiting the university for the first time.

4. Auto Dealerships

Feather flags in a Renault auto dealership.

Feather flags in a Renault auto dealership. Source: Harrison Eds.

Promotional flags are actually a common sight in auto dealerships because these flags help promote the dealership within a certain location radius. Even in today’s digital world where everyone is browsing their next car on Carsales, a buyer still needs to come into a dealership to test drive a car before deciding whether to purchase it or not.

5. Storefronts

Outdoor feather flag in a fast-food franchise store location.

Outdoor feather flag in a fast-food franchise store location.

Another good use case for promotional flags is at retail storefronts. The most common businesses who use promotional flags at retail storefronts are location-focused retailers such as fast food franchises and restaurants. Surprisingly even in today’s digital world, these businesses still attract a big percentage of their customers with their signage.

There was a study done by one of the biggest fast-food franchises in the world. They asked their customers how they found out about that specific store location and the #1 result was “Saw it while passing”. You can read more about the case study here.

6. Sporting Events

Feather flags used in the finish line of a triathlon.

Feather flags used in the finish line of a triathlon.

Sporting events such as marathons and charity runs are one of the most popular use cases for promotional flags. These flags are generally placed at the starting line and finish line of the event. These flags also act as a platform to promote the event itself and their sponsors when the event is broadcasted on TV and Youtube.

7. Conferences

Feather flags used at the entrance of a sports marketing conference.

Feather flags used at the entrance of a sports marketing conference.

Conferences mostly use promotional flags as directional signage placed around the venue or at the entrance. A lot of conferences have attendees from overseas and it is most likely their first time visiting the conference venue. The flags act as directional signage to guide them to the conference.

8. Handwaver Flags

Handwaver flags used at a Sydney Swans AFL game.

Handwaver flags used at a Sydney Swans AFL game.

Handwaver flags are a niche use case for promotional flags. In an event, these flags are distributed to the audience. In the photo above, these handwaver flags were distributed to the audience of the Sydney Swans annual Pride Game.

Summary

The eight ideas and use cases for promotional flags covered in this post are:

  1. Real estate
  2. Festivals
  3. Open day events
  4. Auto dealerships
  5. Storefronts
  6. Sporting events
  7. Conferences
  8. Handwaver flags

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