Camberwell Electrics

Types: Each product &amp; size must be submitted as a separate file. Example: 1 medium teardrop, 1 small teardrop and 1 marquee should each be submitted in a separate file.
Designs: Multiple designs of the same product &amp; size (including double-sided products) need to be in a single multi-page PDF document. Example: 20 small teardrops with 3 different designs should be supplied in a single 3-page PDF, 1 page per design.
Acceptable File Type: We only accept .PDF files. No raw image files (like .jpg, .png, .tiff) or design files (like .ai, .psd) can be submitted directly.
Raster Images: Please do not submit raw raster files (e.g., .jpg, .png). These must be embedded within a Selby's artwork template and saved as a .pdf before submission.
Artwork Templates: Download templates from our website. Do not change or alter the size. If you are unsure which template to use or cannot find the appropriate one, please contact your Selby's representative for assistance.
Non-Template products: For custom size banners and other non-template items a standard 50mm bleed on every edge is required.
Fonts: All text must be outlined or converted to shapes to avoid font compatibility issues.
Vector Graphics: Where possible, supply artwork in vector format.

About

Camberwell Electrics is one of the oldest electrical retailers in Melbourne. Established in 1952, Camberwell Electrics has over 600 displays such as wall ovens, cooktops, fridges and dishwashers.

What they required

Camberwell Electrics required fabric frames for their upcoming full-store revamp and launch. They decided to go for fabric frames because the prints were easy to replace without requiring professional installers to do it.

Wavelight Tower

Camberwell Electrics fabric frames displaying promotional graphics in store

Camberwell Electrics fabric frame signage installed in the showroom

Camberwell Electrics showroom featuring fabric frame displays

Fabric frame signage at the Camberwell Electrics store

Close-up of fabric frame display at Camberwell Electrics

Camberwell Electrics fabric signage display in the showroom

Fabric frame graphics installed at Camberwell Electrics

Signage used in this project

Fabric Frames