Summary
- The entrance is NOT your friend
- But be close to the entrance
- Intersections with multiple traffic flows (Corners and cross junctions)
- Left or right
- Be near the perks such as cafe and restrooms
- (Subjective) Be right next to big brand names and sponsors
- (Subjective) Being close to competitors
Location, location, location. That's what everyone is saying not only in real estate but in trade shows as well. However, where is the best location?
- Is it right at the entrance with the most traffic?
- Is it right at the back where it is quieter?
- Is it right next to the biggest and flashiest booth?
- Is it right next to your competitors and let them do all the marketing while you steal some of their traffic?

