Top 7 Tips On Choosing The Best Trade Show Booth Location

Top 7 Tips On Choosing The Best Trade Show Booth Location

Summary

  1. The entrance is NOT your friend
  2. But be close to the entrance
  3. Intersections with multiple traffic flows (Corners and cross junctions)
  4. Left or right
  5. Be near the perks such as cafe and restrooms
  6. (Subjective) Be right next to big brand names and sponsors
  7. (Subjective) Being close to competitors

Location, location, location. That's what everyone is saying not only in real estate but in trade shows as well. However, where is the best location?

  • Is it right at the entrance with the most traffic?
  • Is it right at the back where it is quieter?
  • Is it right next to the biggest and flashiest booth?
  • Is it right next to your competitors and let them do all the marketing while you steal some of their traffic?

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