Top 12 Event Signage Ideas To Improve Your Attendee’s Experience

The event signage ideas covered in this post are:

  1. Entrance Signage
  2. Stair Wraps
  3. Barrier Covers
  4. Natural Landscape Design
  5. Hanging Banners
  6. Step and Repeat Walls
  7. Directional Signs
  8. Floor Graphics
  9. Backlit Towers
  10. Fence Banners
  11. Market Umbrellas
  12. Lectern Signage

1. Entrance Signage

Entrance signage at D23 expo

Entrance signage at D23 expo

Everyone loves to be welcomed and the best way to do that is with an entrance signage. It gets attendees excited as they walk towards the entrance and it gives them the “I have arrived” feeling.

The D23 entrance signage above can be recreated with either mesh banners or window decals.

2. Stair Wraps

Stair wraps for a fashion show

Stair wraps for a fashion show

Decals are adhered to the stairs to create a message or an image. Stair wraps are mostly used to assist guests with directions or provide exposure to sponsors.

Before placing an order for a floor decal, check if the floor decals are non-slip.

3. Barrier Covers

Mesh barrier covers at Vivid Sydney

Mesh barrier covers at Vivid Sydney

For larger events, crowd control barricades are hired to funnel traffic to a certain location such as the entrance or ticketing booth. These barricades come unbranded with no covers or signage on it. This presents an opportunity to add covers and brand the barricade with the event logo.

This will also improve the professionalism of an event. Here is an example of two events – One with branding (left) and one without (right).

Event with branding vs no branding

Event with branding (left) vs no branding (right)

4. Natural Landscape Design

Dreamforce signage

Dreamforce signage

Dreamforce is one of the largest B2B conferences in the world. Their event consists of both an indoor and outdoor area. For their indoor area, they went with a campground theme which gives it an outdoor feel to it.

The image above is their entrance signage. It looks like it is made out of wood but it is not. It is actually a rigid board printed with a wood designed graphic over it.

Here is another example of a TRIGA Wall we did for a client. It looks like a huge wooden wall but it is actually printed on fabric.

TRIGA wall with wood design

TRIGA wall with wood design

5. Hanging Banners

Hanging banners at Regional Queensland Showcase

Hanging banners at Regional Queensland Showcase

Hanging banners are a good way to make use of the ceiling. These hanging banners can be used to provide directions, label sections in your event and provides a lot of exposure to your sponsors.

6. Step and Repeat Walls

Step and repeat media wall at Africa Fashion Week

Step and repeat media wall at Africa Fashion Week

A step and repeat wall is a backdrop with repeating sponsors’ logos. These walls are often used in red carpet events and are used as photography backdrops. These walls also tend to receive a lot of media exposure and social media shares and hashtags which indirectly promotes both the event and their sponsors.

7. Directional Signs

Directional signage at Zoomtopia 2018

Directional signage at Zoomtopia 2018

The larger the event, the more important directional signs are. You don’t want your guests to wander around your event lost and not experiencing your event to its fullest.

Directional signs don’t necessarily have to mean pointing arrows to an area. It could also mean labelling areas or sections in your event such as the merchandise store, cafe, main stage, concierge desk, etc.

8. Floor Graphics

Floor graphics on carpet

Floor graphics on carpet

The floor is generally the most unsued space of an event. Event organisers would brand the walls, pillars and structures but generally leave the floor unbranded. Event organisers can utilise floor graphics as directional signs to assist with the traffic flow. These floor graphics also can be utilised as another sponsorship opportunity for the event.

9. Backlit Towers

Backlit Towers at Victorian Caravan Supershow

Backlit Towers at Victorian Caravan Supershow

Backlit Tower can be used to attract attendees to a certain area of an event as well as section it off from the other areas. These towers come in 1.5m, 2.3m and 3.2m high. Learn more about our Backlit Towers here.

10. Fence Banners

Fence banners to promote Victorian Caravan Supershow

Fence banners to promote Victorian Caravan Supershow

Fence Banners can be used as directional signage to direct attendees to the event. These banners can also be used to promote the event.

11. Market Umbrellas

Market umbrellas in the Fan Village

Market umbrellas in the seating area of The Presidents Cup

If you have an outdoor event, market umbrellas can be used in a seating area to shade your visitors from the sun. These umbrellas are generally printed with the event’s logo and some may also include their sponsors’ logo too.

12. Lectern Signage

Lectern signage used in the Festival of Dangerous Ideas

Lectern signage used in the Festival of Dangerous Ideas

If your event has speakers giving talks, a lectern signage is a perfect opportunity to brand your lectern. In most cases, the talk will either be photographed, recorded and uploaded on Youtube. This presents a perfect opportunity to build brand awareness for your next event.

Our Event Signage Product Range

Leave a Reply

Your email address will not be published. Required fields are marked *