How To Design A Signage That Gets Attention

Did you know that 76% of people have said that they have visited a store for the first time because of its signage? That’s not something your business can afford to ignore. It’s a pretty big deal. So, if you don’t have great signs outside your business, you could be seriously missing out on something. They should be able to grab people’s attention and hold onto it. They should intrigue and appeal. If they don’t, then people will pass by and forget all about them.

There is a fine line between getting it right and getting it wrong when it comes to signage. A few mistakes that seem small and unimportant can make all the difference. You don’t want to make those mistakes, so it’s time to get informed and learn all about what the best signs look like. Below you will learn all you need to know about designing signage that draws attention and gets people interested. Read on now, and then you can start putting the things you learnt into action for the benefit of your company.

Make it Easy to Read

Your sign needs to be as easy to read as possible if it’s going to have any kind of impact. As soon as someone looks at your sign, they should be able to tell what it says. If they need to squint or strain their eyes, then you’ve got the design wrong. Make the font clear and easy to read. And make sure that there is a contrast between the colours. If the background colour and the text colour are too similar, it’ll be difficult to read it clearly. For example, putting white text on a yellow background will make the text almost invisible to people glancing at it.

Don’t Clutter the Space

Simplicity is often the best route to take when you are designing a sign. If you go over the top, you will end up cluttering the space on the sign. When you do that, you make it impossible to see what’s going on, and someone who sees it won’t know where to look. The eye should always be drawn to a specific area of the sign. Too many words and images jumbled up make it hard for the person’s eye to be drawn to any one aspect of the design in particular. That will make your sign pretty much useless, so don’t fall into that trap.

Convey the Brand’s Identify with the Right Choice of Colours

Every brand is associated with a colour or a couple of colours. You will find that this is the case for pretty much every brand you can think of. So, what colour do you want your brand to be associated with? And what exactly does that colour represent and stand for in relation to your company? It’s essential that you think about this because colours do have different effects. Red or yellow are often used to grab attention because they are striking and we associate them with danger. But they might not be the right colours for your brand.

Get the Size and Proportions Right

How big does your sign need to be? The size you choose really does matter if you want the sign to be effective. It doesn’t need to be so big that it becomes overpowering. But it does have to be big enough to grab people’s attention and make them look at it. If the sign is easy to miss, then it’s probably not big enough, and it certainly won’t do the job you want it to. The proportions are key too. It’s all about asking yourself what’s most important. Do you want to give prominence to an image, the words, your logo or the brand name? Think carefully about which elements are most important and make them largest.

Choose a Sensible Material

The material that you choose to use for your sign needs to be sensible and suitable to what you want to achieve. So, if the sign is going to be placed in an outdoor location, it will need to be made out of a material that is durable and that can last for a long time to come. If that’s not the case, then you will experience problems pretty quickly. The sign could start to fall apart or become damaged by the sun shining on it. All of these things will affect how easy it is to read the sign. And when the sign becomes hard to read, it becomes useless and, therefore, ineffective. This is not something you can afford to ignore.

Consider the Sign’s Setting and Location

Where the sign is placed and what is going to be positioned around it is very important. If a sign is going to be high up, the text needs to be larger. If it’s going to be set against the sky, it might not be a good idea to choose a sky blue colour scheme. Those are just two obvious examples of what I mean. But the setting should always be taken into account, no matter where it is. There are always things in the surrounding location that could have an impact on how your sign comes across. A sign that works perfectly well in one kind of location can look very bad in another. So, make sure you get this right.

Make the Written Content Appealing on Some Level

What your sign actually says is important too. There is little point in having a sign with the perfect font, good colours, and a strong layout if it’s saying nothing interesting. The content displayed on the sign should be capable of drawing people in and making them want to explore your products or services. That’s what good signage is all about. The message that you are trying to convey and get across to people has to be appealing on some level. If it’s not, they’ll carry on and ignore it. It might be an attention-grabbing sale that’s impossible to ignore. Or it could be a promise or a single word that intrigues people.

4 Ways To Extend The Life Of Your Vinyl Banner

Vinyl banners are an extremely popular marketing display for organisations and business owners everywhere. Not only are they relatively inexpensive. But they also offer great versatility due to their dimensions and portability. Moreover, the materials used offer greater durability than many of the alternatives.

However, that’s not to say you shouldn’t take care of your vinyl banner. After all, a little additional care can help it look better for longer. Not only does this ensure that your business reaps the rewards of a banner that reaches more people. It also allows your company to keep making a great impression time and time again.

Here are 4 tips to keep your vinyl banner in top condition throughout the year.

1. Choose wisely

Virtually all vinyl banners offer cost-effective marketing. Likewise, almost all of them are pretty durable against the weather. However, the wind and rain aren’t the only elements to consider. Choosing a banner from a higher quality vinyl will protect it from vandals and accidents too.

A little extra quality can make a lot of difference. Above all else, superior vinyl will stand the test of time better too. For a small extra cost, it’s worth the added peace of mind. On the other hand, it’s still important that you strike the best deal too.

2. Use the correct cleaning methods

Even the best quality banners will collect dust and dirt over time. Most customers will forgive a little grubbiness, especially if the banner is located outdoors. Nevertheless, you cannot afford to let things spiral out of control.

Cleaning a vinyl banner doesn’t need to be done too frequently. But you must use the right method. Manual cleaning is the only suitable option, and you should use clean water with a light detergent. Another alternative method is to use a little soap and gently wipe thoroughly. The key to cleaning a vinyl banner is a light touch because using too much force might cause irreparable damage.

After the initial wipe, it is important to dry it thoroughly using a soft cloth.

3. Store it carefully

Protecting the vinyl banner when it’s in use is one thing. However, it’s equally crucial to store it in a suitable manner too. The last thing you want to do is take it back out to find it has been damaged beyond repair.

Banners should always be rolled rather than folded, to prevent creases. The type of printing used will determine whether you should have it facing inwards or outwards. If you cannot find an answer, don’t be afraid to ask your printer directly.

When it comes to storing the product, keep it out of sunlight to prevent discolouring. Avoiding excessive heat is crucial while you obviously want to avoid fire hazards and similar dangers.

4. Prevent creasing

Vinyl banners are durable, but they aren’t indestructible. Therefore, it’s important to take regular care of your product. If your banner is held up by eyelets and rope, these can be common sources of fraying. Using scissors to cut those stray threads prevents them becoming worse.

Creasing is the other big issue. Keeping the banner taut can help prevent those issues. But if they do appear, place a wet towel over the affected area and iron over it. Of course, this must be done on a flat surface.

Ripping is very unlikely. If it happens on the reverse of your banner, you can usually cover it with tape or other materials. If it occurs on the front, your best bet is probably to buy a new banner. Thankfully, it’s a very rare occurrence.